Successful marketing is not simply about promoting a product as widely as possible. The strongest strategies begin with understanding who the business is trying to reach, what those people need, and how they make purchasing decisions. When businesses understand their audience, they can create messages that feel more relevant, choose better communication channels, and spend […]
Once in a while, a game-changer comes along. You know what I’m talking about—that moment when out of the blue, something happens to drastically change the events that are unfolding. The wide-receiver catches a hail-mary. There’s a home run with bases loaded in the bottom of the ninth. Your boyfriend drops to one knee. The […]
In high school, it was the poor kid who never showered. On the softball team, it was the girl who always struck-out at the bottom of the ninth. At church, it’s the gossiper. At work, it’ the annoying guy that stops at your desk and rambles on and on about his missing stapler. You know who […]
If the late Steve Jobs had asked you to be his apprentice full-time — knowing that you’d eventually be at the top of the computer industry — would you do it? If Drew Brees offered to train you to be the best quarterback of all-time, would you drop everything you are doing and go? If […]
What would Jesus do? We all remember that phrase made popular in the 90’s with bracelets, bumper stickers and t-shirts. Many of us may quote that phrase or its acronym, WWJD, when someone is being indecisive. But no matter how cheesy it may sound to us now, it’s still a powerful question. As a team-building […]
There’s a fine line between being creative and cutting corners. Creativity results in synergy, variety, and inspiration. Cutting corners is just laziness. I recently facilitated a team of teenagers and young adults through a game that was meant to expose their levels of commitment. They needed to carry an object balanced between them for quite […]
Let’s face it — preteens can be awkward sometimes. Think back to those days when you were that age. How would you describe yourself as awkward? If I could describe my awkwardness as a preteen in one word, it would be — hair. I remember my first day in seventh grade well. It was my […]
No matter what team you lead – a sports team, a corporate team, or a church group – you have players that you aren’t even aware of. These players help keep unity in your team and drive you to your common goal. So who are these players, and how can you make sure they are […]
The past couple of months have been busy for us! We had our first official workshop in May with the summer camp counselors from Camp Grace in Lumberton, NC! Our team coached their team through a full set of activities that covered all 6 levels of teamwork (communication, trust, conflict, commitment, accountability, and results). We […]
Today, Synergy Factory became a member of the International Association of Teamwork Facilitators! What does this mean, you ask? It means that we will be able to access tons of new team-building games, plus all kinds of resources for improving the way that we do what we do. Synergy Factory is definitely on a roll!
